It all started with a powerful conversation beside a fire under the big night sky. Julia May and Sarah Anderson, who are best friends, next-door neighbours and mums of little ones, shared a passion for social justice and saw the need for a leadership revolution. Enter, Visibility Co. They partner with the next generation of impact-driven leaders and organisations to shift the dial where it matters the most. Working at the intersection of leadership, strategy and communications, their three-pillared framework is proven to maximise influence and impact to activate real change.
Brand Identity Design
Social Media Presence
Visibility to Self
Visibility to Others
Visibility for Collective Impact
Colette met with Sarah Anderson at a festival and immediately felt a connection. When the conversation began to completely overhaul the Visibility Co branding, and Sarah and Julia’s personal brands, it was game on. Visibility Co’s old branding did not capture the dynamic duo’s bright shining light, playful energy and compassionate hearts. The not-so-average consultants, required a not so average brand. The website is the hero piece, bringing together all the custom graphic elements - mixing professionalism and personability to create an aspirational yet approachable look and feel. The homepage horizontal scroll experience immediately signifies their unique approach, and the custom icons showcased through-out represent their flair. Here’s to bold branding, for bold strategic way-finders and vision hatchers.
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I acknowledge the Traditional Owners — the Kulin Nations, particularly the Wurundjeri, Boonwurrung, and Wadawurrung people — upon whose ancestral lands I live and work. I pay respect to their Elders, past, present and emerging, and acknowledge the pivotal role that Aboriginal and Torres Strait Islander people continue to play within the Australian community. Sovereignty was never ceded.