When Tarra’s mother passed away from Bowel Cancer, Tarra found refuge in the Vedic sciences. Her experience with the allopathic medical system and the pain of watching her mother leave this Earth, activated Tarra’s purpose to find alternative methods to facilitate healing, especially from life threatening dis-ease. Merging the study of Ayurveda - the Science of Life and the teachings of Jyotish - Vedic Astrology, her approach focuses on the balancing of body, mind and soul, and facilitates the reconnection to our own body’s wisdom; empowering us to become our own healer.
Brand Identity Design
Social Media Presence
Tarra came to us when she evolved into her next level; having shape-shifted her service offerings and positioning, she outgrew her previous branding and the way she was packaging and presenting her identity in the world. This branding captures Tarra’s evolution through highly customised branding assets; signature illustrations, icons and a clean yet signature look and feel across all touch-points. The website experience is simple yet feels immersive - a glimpse into Tarra’s own world - using videography to begin the story and positioning the menu items as the choice of pathways.