With over eighteen years’ experience in executive and non-executive roles, she understands that the corporate world is full of people who have forgotten – or never really understood – their why.
Yet, for many people, chasing their why is often over-shadowed by their need to manage their now.
A life of working in high pressure or complex environments, at the same time managing family, relationships and other issues like health and finances is hard enough – but near impossible when it lacks meaning and purpose.
In order to get where they need to be, people must deal with where they are now.
Often referred to as a ‘deep soul explorer’, Feyona uses evidence based, creative and intuitive techniques to help clients clarify their deeper personal why and align that to their professional and personal roles, while helping them manage the now.
As a trusted confidante, Feyona provides a safe space for open, reflective exploration that expands people’s minds, emotions and performance.
We kickstarted her branding process with a logo that encapsulates her ethos. This concepts explores the idea of enlightenment and peace through symbolism related to psychology and soul spirituality.
The logo is a unique combination of shapes and symbols that represent a strong link between one’s personal growth and connection. The flower of life (balance), holy trinity (spirituality), Feyona Lau’s initials (self) and a key (unlocking potential).
This branding is as beautiful as the heart of the woman that it represents.
Colette Werden was the natural choice for me when deciding who to trust my personal brand with. It was self-evident that she had solid experience within the industry and focused on quality and professionalism.
However, what sealed it for me was the depth of her approach and insightful questioning - which enabled me to consider and explore possibilities that I had not thought were possible.
Each stage of the process was enlightening and thorough and I have to say a lot of fun too! I felt Colette and her team nailed the essence of my personal brand and were able to craft a brand identity that was consistent across all situations and platforms of my business.
Now, my brand is authentic – it is an accurate reflection of who I am and what I have to offer. I feel more confident owning the evidence based, creative and more intuitive aspects of my work rather than feeling I have to keep some aspects in the closet!!
Overall, the words that come to mind when thinking about working with Colette Werden and her team are inspiring, motivating, challenging, worthwhile and fun.
I can honestly say it has been a life changing experience!
FEYONA LAU | PSYCHOLOGIST
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