CLIENT

The Phoenix Effect

PROJECT SCOPE
Personal Branding Audit
Branding Design
Personal Brand Image Development
Photography
Website Design
Social Media Style Guide
LOCATION
Melbourne, Australia

THE VISIONARY

With an extensive portfolio of experience and qualifications, plus an incredible story of tragedy to triumph, Tarn Belton, is using the cosmetics industry as her vehicle to empower women to rise like a Phoenix from the ashes. Phoenix is dedicated to the women with a story of re-birth; who have fought through the dark to realise their true power. It is their sanctuary to rejuvenate their appearance and self - confidence, so they can show up in the world looking and feeling like they deserve a life of success.

THE BRAND VISION

The Phoenix Effect logo is a symbol of strength, resilience and power. The broken fragments curated together in such a delicate way, demonstrate that even what we perceive as a weakness, can be transformed into our strength. This reflects the client’s emotional state - before they arrive, they are needing their perceived “broken fragments” to be polished so they can show up in the world with confidence. This is a Phoenix rising from the ashes.

PRIMARY COLOURS

CLIENT JOURNEY

  • Click here to see more of Tarn Belton's Photography.
  • Click here to Casey Merrigan's Image Transformation.
VIEW MORE OF OUR WORK

The Phoenix Effect

PROJECT DETAILS
Personal Branding Audit
Branding Design
Personal Brand Image Development
Photography
Website Design
Social Media Style Guide
PROJECT DETAILS

  • Click here to see more of Tarn Belton's Photography.
  • Click here to Casey Merrigan's Image Transformation.

MORE CASE STUDIES

Feyona Lau

VIEW PROJECT

Undefeeted Podiatry

VIEW PROJECT

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