With over eighteen years’ experience in executive and non-executive roles, she understands that the corporate world is full of people who have forgotten – or never really understood – their why. 

Yet, for many people, chasing their why is often over-shadowed by their need to manage their now. A life of working in high pressure or complex environments, at the same time managing family, relationships and other issues like health and finances is hard enough – but near impossible when it lacks meaning and purpose. In order to get where they need to be, people must deal with where they are now.

Often referred to as a ‘deep soul explorer’, Feyona uses evidence based, creative and intuitive techniques to help clients clarify their deeper personal why and align that to their professional and personal roles, while helping them manage the now. As a trusted confidante, Feyona provides a safe space for open, reflective exploration that expands people’s minds, emotions and performance.

We kickstarted her branding process with a logo that encapsulates her ethos.

This concepts explores the idea of enlightenment and peace through symbolism related to psychology and soul spirituality. 

The logo is a unique combination of shapes and symbols that represent a strong link between one’s personal growth and connection. The flower of life (balance), holy trinity (spirituality), Feyona Lau’s initials (self) and a key (unlocking potential). This branding is as beautiful as the heart of the woman that it represents.