CLIENT

Brooke Alexander

PROJECT SCOPE
Personal Branding Audit
Branding Design
LOCATION
Sydney, Australia

THE VISIONARY

As a leader that helps individuals navigate their path, Brooke Alexander stands out in her industry as one that balances the bold, brave and innovative, with the heart, kindness and compassion. Every single being on the planet has a unique destiny to fulfil and Brooke helps people find it and live it with ease and flow.

THE BRAND VISION

The Brooke Alexander brand mark is a modern and minimalist approach in showcasing a unique identity and services as a ‘Life and Business Strategist’ within her industry. The mark incorporates simple line artwork to create the shapes that form B and A. This represents individuals on Earth and our unique destiny (with the shapes being unique). It also has the ability to be utilised in a filled and outlined versions - the variety will make it easy to be implemented in print and/or digital outcomes. The sans-serif font used for the full name in combination with the monogram creates an aesthetically classic and modern mark. The classic and simple colour palette of Gold, Black and White can be highlighted when necessary with printing techniques.Referencing the metaphor of ‘discovering untapped gold from within’.

PRIMARY COLOURS

CLIENT JOURNEY

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Brooke Alexander

PROJECT DETAILS
Personal Branding Audit
Branding Design
PROJECT DETAILS

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