CLIENT

Brella Lee

PROJECT SCOPE
Personal Branding Audit
Branding Design
LOCATION
Melbourne, Australia

THE VISIONARY

THE BRAND VISION

This modern adaptation of the traditional thistle works strongly in introducing it to the Australian market; with a combination of masculine (structured and dynamic graphic of a thistle and feminine (elegant and organic typeface).The representation of the thistle shows strength, durability and bravery, while the serif font introduces an interest and a minimalist, timeless and practical aspect to the mark. The dynamic graphic of the thistle creates balance within the ‘invisible’ outlined of a circle. Paired with a customised typeface to fit Brella Lee’s brand; the modern and unique mark can be used in many ways.

PRIMARY COLOURS

CLIENT JOURNEY

VIEW MORE OF OUR WORK

Brella Lee

PROJECT DETAILS
Personal Branding Audit
Branding Design
PROJECT DETAILS

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