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Her alchemy. Charlene’s goals upon creating the AVOW brand is to make a difference in the lives of women across major stages of their lives; adolescents, pregnancy, motherhood, menopause and general well-being. AVOW has formulated a unique range of women’s all natural, vitamin and mineral products that deliver a powerhouse of health benefits to support women during important developmental stages in their lives. AVOW is made with love, for health conscious women who want to look and feel rejuvenated inside and out.
The brand concept encapsulates a modern and contemporary alchemic symbols within the brand name. It uses the strong and powerful symbolism in a simple approach of aligning it to form the word and results in a clean and impactful mark. To further enhance and create a uniformity within the brand, a sans serif font has been applied for the slogan ‘Her Alchemy’ and ‘Mind • Body • Soul’. The simple and clean aesthetic of the mark allows for further development of iconography and other brand elements.
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