IT'S OK IF YOU FALL DOWN AND LOSE YOUR SPARK, JUST MAKE SURE THAT WHEN YOU GET BACK UP, YOU RISE AS THE WHOLE DAMN FIRE.

it's ok if you FALL DOWN AND lose your spark, just make sure that when you get back up, you rise as the whole damn fire.

My business saved my life. Before I started my business I was broke, lost and lacking purpose. I was also in a big black hole – diagnosed with clinical depression, severe anxiety, schizophrenia, bipolar and on suicide watch. A whole bunch of labels were put upon me throughout a period of time that I was struggling with how to survive this crazy thing we call "life".

When I decided to live on - as I lay in a hospital bed - I knew I had to re-build myself from scratch because there was no way I was going to survive if I continued on with my destructive thoughts and habits. I had to repair my self-confidence, self-esteem and self-belief.

Whilst this was the most challenging time of my life, it was also what I call my “spiritual awakening”. 

I started my business offering solely personal styling sessions. Not because I wanted to be a stylist, but because my image was costing me my experience of life; I was using pieces of fabric to hide myself from the world.

Who I saw in the mirror and what I thought about her, was the very first thing I had to destroy to rebuild. When I did, I knew I could help other men and women with how they choose to show up in the world too.

I looked at the image development industry over the last 55 years and shook my head in shame. I couldn’t believe that we were still using “body shapes and fruits” to label our bodies with, then restricting ourselves with rules around what we “can and can’t wear”. I also was sick of what “dressing for success” was described to be and tired of seeing fashion trends dictate what we “should” be wearing to “fit in”. 

The image industry was in desperate need of evolvement. I developed The Ratio System; a new way of dressing with self-confidence to destroy the use of “body shapes” and made a pact that fashion trends, “dressing for success” rules and limitations on age and size were not welcome in my business. 

All that I was interested in was dressing the entrepreneur’s soul; the real version of them, not the version they thought they “should be”. 

We got a lot of media attention and the business grew quickly; clients were coming from across the country and abroad. 

Everything then expanded organically and my true purpose was revealed. As clients began dressing, walking and talking like they were ready to make an impact in the world, they were fired up to get themselves out there on a larger scale. They just had no idea how to go about it and I knew I could help.

I re-branded my business, employed a bigger team, launched new services and created an agency that focused on helping these talented people make their mark in the world.

Now, I'm proud to say that I run an agency that is dedicated to helping introverted visionaries, like myself, shine their light in this world, to truly make a difference.

If you had asked me when I was younger, "What do you want to be when you grow up?", my answer would have been; "I have no idea, but all I know is that it's going to be something big".

This is my "big". This is my way of changing the world, by empowering those that are.

Colette Werden is the Founder & CEO of Australia's only one-stop Personal Branding Agency for entrepreneurs, an Authentic Personal Branding Expert and Keynote Speaker.

With the combined skill set of marketing, branding, TV Presenting and image development, spanning over 15 years, Colette's ability to help entrepreneurs increase their believability, presence and influence in their industry is unparalleled.

Her agency is a Personal Branding hub that helps introverted visionaries package and present their talent and services -online and offline - so they can make their difference in the world.

Armed with the unrelenting belief that our individuality is our power, she and her team of experts are on a mission to change the world, by empowering those that are.  The agency's ultimate vision is to develop, manage and represent the world's newest influential leaders.

Colette has featured in the media as a thought leader in her industry, including CEO Magazine, Business Insider, The Collective, The Daily Telegraph and Channel 9 Mornings.

She is represented by Platinum Speakers and ICMI Speakers and speaks regularly in professional and entrepreneurial communities across the globe. Her talks are suited to inspire and educate on the power of authentic personal branding; combining the practical strategies that entrepreneurs need to apply to make an impact in their industry, with self-confidence and self-esteem inspiration to help them overcome their critical mind when it challenges their ability to market themselves authentically.

Colette is based in Melbourne, Australia and works with clients nationally and internationally.

COLETTE DEFINITION

PEOPLE OF VICTORY

WERDEN DEFINITION

TO BECOME

Based in Melbourne, Australia, the COLETTE WERDEN Personal Branding Agency was created with one strong intention - to make it easy for introverted entrepreneurs with a service, product or message, put themselves out there with confidence as a leader in their field, so they can make a difference in the world. 

It is Australia’s first holistic personal branding agency that specialises in packaging and presenting talent and services in an authentic way, to showcase the soul of our entrepreneurs; who they really are - not who they think they should be. 

We work with clients all around Australia and internationally. 

  • WHAT IS A VISIONARY?

    A leader with a unique idea, message and desire to positively influence the world we live in. 

  • MISSION

    Our way of changing the world is by empowering those that are.

  • VISION

    To be a globally recognised agency known for developing and managing the world’s positive influential leaders.  

WHAT WE

STAND FOR

WE EMPOWER INDIVIDUALITY.
There is nothing more powerful than your uniqueness when you own it.

WE NEVER COMPROMISE ON AUTHENTICITY FOR APPROVAL.
We believe in who you really are, not who you think you should be.

WE ARE GUIDED BY OUR INTUITION.
It's our way of creating unique work that stands out in the market.

WE COLLABORATE TO ACHIEVE EXCELLENCE AND NOTHING LESS.
We only take on a client if we believe we will achieve world class results together.

WE LEAD WITH GENEROSITY.
The generosity of spirit, knowledge and genuine love and care.

IF YOU DARE TO DREAM YOUR OWN AND TRUE DESTINY, THE DIAMOND IS HERE TO HELP YOU ACCOMPLISH IT.

So what does our logo represent? As a spiritual stone, the Diamond is a symbol of perfection and illumination. It enhances inner vision and stimulates creativity, imagination, and ingenuity, opening the mind to the “new” and “possible.” In addition to its spiritual power, the Diamond has been known since antiquity as a “Stone of Invincibility,” bringing victory, superior strength, fortitude and courage to its wearer. It is associated with fearlessness and an amplifier of energies, goals and abundance. 

Yet, the Diamond in its rawest form, is an indistinguishable piece of glass. Its beauty is invisible. What makes it magnificent is the cutting and polishing process. Only once each facet is polished is when we can see just how radiant and sparkling it really is.

This process describes the cutting and polishing process that our clients go through in the agency; the cutting of who they think they should be and the polishing of who they really are, until their soul’s magnificence shines through. 

IT'S OK IF YOU FALL DOWN AND LOSE YOUR SPARK, JUST MAKE SURE THAT WHEN YOU GET BACK UP, YOU RISE AS THE
WHOLE DAMN FIRE.

When employing any member of my team, I not only look for talent, I look for a heart of Gold. All of my creative direction is supported by an in-house expert team that are not only extraordinary at what they do, but genuinely here to make a difference in our clients' lives.

EXPERTS INCLUDE

Colette Werden

FOUNDER AND CEO
PERSONAL BRANDING EXPERT

Read about me here.

Dee

PERSONAL BRAND IMAGE CONSULTANT

Instantly loveable, undeniably committed and works with all her heart, this dynamo makes an extraordinary impact in our client’s lives and in our team dynamic. We admire her not only for her commitment to excellence, but her genuine love and care.

Carla

PERSONAL BRAND IMAGE ASSISTANT

A seamless operator with a caring nature, this pocket rocket is as passionate as they come. She is a strong backbone of the team, that is sweet and caring on the outside and driven and determined on the inside. She also rocks a stunning collection of artistic tattoos. 

Carina

BRANDING & WEBSITE DESIGNER

Her “cool exterior” is contradicted with a sarcastic sense of humour and softly spoken demeanour. Generous and focused - with a unique combination of creativity and strategic thinking - this powerhouse continuously astounds us with her ability to deliver outstanding work, day in and day out. 

Erik

BRANDING & WEBSITE DESIGNER
& PHOTOGRAPHER

With a Swedish accent and a smile that melts ice, this handsome gent is as gorgeous on the inside, as he is on the outside. Insanely talented, extremely kind hearted and one hell of a great creative. 

Josie

VIDEOGRAPHY PRODUCER

Generous, hilarious and relentless with getting the most “perfect” results, she can whip a production into shape effortlessly. Collaborative, yet innovative, this talented human knows exactly how to bring a vision to life through the lens. 

Other Experts include:
CLIENT SUPPORT MANAGER

EVENT MANAGER

DIGITAL & SOCIAL MEDIA MARKETING CO-ORDINATOR
HAIR & MAKE UP ARTIST

PR & MARKETING COORDINATOR
PRODUCT DEVELOPER

PUBLICIST
*Their profiles will be updated shortly.
*The team is currently expanding. If you believe you have the skill set and talent to contribute, then I'd love to hear from you. Get in touch with us.
CONTACT US
AS SEEN IN

"THE 11 TRUTHS YOU NEED TO READ WHEN YOUR SELF-CONFIDENCE NEEDS A BOOST".
FREE E-Book and subscription to 'The Inspiration Series'; exclusive truth bombs that land in your inbox, every Thursday, to keep your spark alive.

High five! Your E-Book is on its way to your inbox.
Uh oh! Something doesn't seem to be going to plan. Please email info@colettewerden.com – we'll look after you.

WEBSITE AND BRANDING DESIGNED BY COLETTEWERDEN.COM
COPYRIGHT © COLETTE WERDEN 2018. ALL RIGHTS RESERVED.